Anthem Sports Group, the owners of TNA Wrestling, have landed a crucial figure behind the scenes.
Rob Kligman has joined Anthem Sports Group as its new Chief Revenue Officer. He will report directly to Anthony Cicione, Anthem President.
Kligman’s new role will see him aim to increase revenue across all aspects of Anthem and its subsidiaries, including Total Nonstop Action Wrestling and Invicta Fighting Championships. He’ll work on sales and advertising, landing new sponsors, and finding and developing new strategic partnerships.
Said Anthony Cicione of Rob Kligman’s appointment:
“Rob has built a distinguished track record in the sports arena, guiding some of the biggest brands in the business to grow existing revenue and develop new revenue streams. His duties as Anthem Sports Group’s CRO will place special emphasis on TNA Wrestling and Invicta FC, for which he is uniquely suited after spending eight successful years with WWE. His professional wrestling prowess and sports industry relationships will prove vital as we continue to create and cultivate new areas of growth and opportunities to take TNA and Invicta to even greater heights.”
Rob Kligman previously worked for WWE as its Vice President of Global Digital and Integrated Sponsorship Sales. Here, he landed the market-leading sports entertainment organisation partnerships with Coca-Cola, AT&T, and Papa Johns, among other big-name brands, as well as securing a sponsorship deal for WrestleMania with Snickers. Additionally, he has served as Vice President of Marketing Operations and Sales at G Fuel, where he worked on partnership programs with Netflix, Marvel, Paramount Pictures, and Walmart, to name but a few.
He issued the following statement regarding his new role:
“Anthem Sports Group has quickly built a diverse portfolio packed with world-class content offerings from across the entertainment spectrum. TNA Wrestling remains one of the most iconic brands in the sport, while Invicta FC continues to break new ground as the premier destination for all-female MMA action. I look forward to working with Anthem’s dynamic team to build upon the success that they’ve already enjoyed, driving revenue growth by serving TNA and Invicta’s vocal and loyal fanbase, and forging new and innovative strategic partnerships.”
2024 marked IMPACT Wrestling’s rebranding back to the iconic three-lettered name of TNA, beginning with January’s Hard To Kill which, per the Wrestling Observer’s Dave Meltzer, garnered the largest buyrate since Rebellion 2021; there, Kenny Omega’s triump as IMPACT World Champion headlined.
Their latest weekend of shows, held across June 14 and 15, included the sold out Against All Odds, where Jeff Hardy returned to the promotion. Hardy, 46, had seen his AEW contract expire less than 24 hours before he returned to the company, reuniting with older brother Matt in a scorching show-closing angle that has already delivered in social media views.
TNA now marches forward to Slammiversary, slated for Saturday, July 20 from Montreal’s Verdun Auditorium, which holds a capacity crowd of just shy of 4,000 seated.