AEW finds a big corporate partner, a situation which could be good news for the promotion. According to Fightful Select, AEW will be partnering with SEGA as part of the promotion for one of AEW's marquee feuds. Here's what we know so far

....there is a significant sponsorship involvement planned for the Chris Jericho, Kenny Omega, Paul Wight and Kota Ibushi tag team match.

H/T Ringside News

For more information read Fightful Select's report which is behind a Patreon paywall.

AEW's Full Gear pay-per-view is scheduled for 18 November and AEW has a big episode of Dynamite planned for 15 November. Andrew Ravens of Wrestling News is reporting:

The promotion has also confirmed a big match for the November 15th episode of the show as Chris Jericho, Kenny Omega, Kota Ibushi, and Paul Wight will face Don Callis’ family of Powerhouse Hobbs, Kyle Fletcher, Konosuke Takeshita, and Will Ospreay.

H/T Wrestling News

Although the details on the extent of AEW and Sega's involvement are unknown (all we know so far is that SEGA is working with AEW to promote the 15 November match), it could lead to bigger and better things.

A Rising Tide Lifts All Boats

This sponsorship deal suggests that the WWE's popularity may be helping the entire industry. It's been said that a rising tide lifts all boats. The idea that a booming economy benefits everyone. Here the idea is that the WWE's incredible success of late is creating new opportunities for other promotions such as AEW.

As often happens, the success of an entertainment genre leads to attempts to piggy-back on the success of said genre. Entertainment history is full of examples whether it was the Western's popularity on TV in the 50s, the spy craze of the 60s, or the zombie craze of the early 21st century. When a TV show or film is successful, you can count on other networks and studios working to capitalize on it.

This seems to be the case with professional wrestling as the WWE has had some incredible sponsorship deals of late. Other advertisers may see shows such as AEW (or even IMPACT) as a chance to work out a deal to get some paid promotion. This isn't the first time AEW has had a sponsorship deal for a match (you may remember the restaurant Cracker Barrel sponsored a match for one of AEW's earliest pay-per-views). However, SEGA is a big deal, especially due to the potential for corporate synergy between wrestling fans and gamers.

Do you think this is a good sign for AEW?