Edge as the leader was a long-term plan...
AEW’s newest signing, Adam Copeland (Edge) appeared on Talk is Jericho this week, and Copeland discussed a range of topics, including the original plans for his Judgment Day stable.
Adam mentioned:
"When we were doing Judgment Day, the plan was that Balor joins and about a year later, they all turn on me. Well, then I got to Hell in a Cell and it was like, no, we're changing everything and we're speeding up that year long process and he's joining tomorrow and turning tomorrow, and it was just starting to find some legs, but it was going to be swimming upstream with me in it. It really was”.
He continued:
“I started to have that realization. It's like, I don't think they're gonna get where they need to get to with me in this thing. People know the real story and that was an instance where I did try and flip everything, change it all overnight, cut my hair off, change the music, and start coming out in suits. I tried changing everything and I realized at this stage, it's not what they want, at least for me. They wanted to be able to cheer for this guy that they didn't get for nine years.”
Since Balor took over the group, the group has dominated RAW each and every week, and there is a strong consensus from fans that Balor becoming the new leader was the best move.
H/T - WrestlingNewsCo.